Amazon has introduced a new feature that enables customers to text Alexa to shop on Amazon. The service is initially available by invite in the US. Select US customers will receive a text message prompting them to enable the shopping feature, which will allow them to use natural language queries to shop on Amazon via text messages.
As the feature rolls out to millions of users in the coming weeks, Alexa will learn users' preferences and suggest items accordingly over time. Users who don't receive an invitation will be able to sign up for a waitlist. This feature will allow users to interact with Alexa in a new way, using text messages to shop on Amazon.
The rollout of the feature is expected to happen in the coming weeks, with millions of users gaining access to it. With this new feature, users will be able to use natural language queries to shop on Amazon, making it easier for them to find what they are looking for.
Evidence lens
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