Audience measurement
NOW MATTERS uses first-party aggregate counters to understand whether pages and sections are being read and to monitor product quality. The audience table groups activity by day, route class, section or story identifier, coarse device category and coarse referrer class.
What we do not store in audience measurement
We do not store raw IP addresses, search queries, full referrer URLs or raw user-agent strings. The current site does not require an account and does not set a first-party login or advertising cookie.
External links and media
Articles may link to independent source websites and rights records. Those third parties operate under their own privacy terms. Article photographs served by NOW MATTERS are proxied through the publication domain after rights verification.
Purpose
Aggregate measurement is used for reliability, editorial quality and product decisions. It does not automatically change editorial ranking.
Publisher
NOW MATTERS is published by LICENTICO LTD. Publisher and registered-contact details are available on the publisher page.