Tesla has dropped the 'Full Self-Driving' brand name in Europe and renamed it to 'Tesla Assisted Driving' or 'Assisted Driving', following pushback from German regulators who deemed the original name 'somewhat misleading'. The name change comes after German regulators expressed concerns over the accuracy of the 'Full Self-Driving' label, which is still used in the US.
According to reports, Tesla has made the change to comply with regulatory requirements in Europe, where the company's advanced driver assistance system will now be marketed under the new name. This decision was likely influenced by the need to address the concerns raised by German regulators regarding the potential misrepresentation of the system's capabilities.
As a result, the rebranding aims to provide a more accurate representation of the technology's features and limitations. The change highlights the importance of clear and transparent labeling in the automotive industry, particularly when it comes to advanced driver assistance systems.
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