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At a glance
The new tab offers personalized recommendations based on users' moods and AI-generated themes
What the briefing reports
Netflix has introduced a new AI-powered recommendation tool called AI Discover, which aims to help users find something to watch based on their current mood. The tool is initially available on supported TVs in English in the US and features a red gem icon on the top navigation bar. It will not be available on kids' profiles and will be gradually rolled out to more people.
The AI Discover tab is powered by a new intelligence layer and allows users to choose from curated themes featuring clips from shows and movies. According to Netflix, the first experimental feature under the tab will enable users to get recommendations based on what they're currently in the mood for. The rollout of AI Discover has started in the US, with more users expected to gain access in the future.
The introduction of AI Discover marks a significant development in Netflix's efforts to enhance user experience and provide more personalized content recommendations. With this new feature, users can expect to discover new shows and movies tailored to their individual preferences and moods.
Cited sources
Updates and corrections
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